Privacy Policy

Privacy and Cookies Statement

Last update: November 27, 2023

Tripadvisor LLC owns and operates an online platform that provides users with information, recommendations and services related to travel and leisure, including tools for researching and/or booking hotels, rentals and other accommodations, attractions and experiences, restaurants, flights, and cruises, among other leisure-related services. In this Statement, we refer to these as our “Services”.

The information that you and others entrust us with enhances our ability to provide more relevant, personalized, and helpful Services. We know that sharing your information with us is based on trust. We take your trust in us seriously and are committed to providing you helpful information, products and services, curated based on the information you have shared with us. Equally, and perhaps more importantly, we are committed to respecting your privacy when you visit our website or use our Services and being transparent about how we use the information you have entrusted to us.

This Statement describes how we obtain, use, and process your information – hopefully, in an easily understandable and transparent manner. It informs you of the rights you have, how you can exercise them and how you can contact us. Please review this Statement carefully to learn about our practices with respect to information and privacy. By visiting our websites and related mobile applications, as well as other online platforms such as our affiliated partners’ websites, apps and social media, whether on a computer, phone, tablet, or similar device (each of these is referred to as a “Device”), you acknowledge and confirm that you have read this Statement.

We offer our Services to users in a number of countries and territories where the laws and customs differ. This Statement provides a general overview of our privacy practices. In addition, Sections 12 through 15 of this Statement provide specific information relevant to users residing in certain regions or countries.

1. Information Collected and Processed

When you access or use our Services, we collect and process information from and about you to provide the Services in a more personalized and relevant way. Some information we collect passively, for example, with our servers or with cookies or other similar tracking technologies. Some information we collect from different sources, including from you, affiliated entities, business partners, and other independent third-party sources. When you use our Services by “clicking-through” from a third-party website or when you visit third-party websites via our Services, those third-party websites may share information with us about your use of their service. Any information that we receive from third-party websites may be combined with the information provided by you.

2. Information Uses and Purposes

To the extent possible, we want to provide you with relevant content and a tailored experience when you use our Services, and we use information about you to do that, including in the following ways:
Registration, membership, and other contracts

• Register and manage your account, including to allow you access to and use of our Services
• Facilitate your bookings
• Process payments or credits
• Offer you promotional programs that may include competitions, gift cards, rewards, cash back, and discounts

3. Information Sharing

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• Our Group of Companies. We may share information with certain companies in our corporate family so we can provide you with information about products and services, both travel-related and others, which might interest you and to provide payment services. This sharing also allows us to better understand how you interact with the websites, apps and services of our group companies. These companies will comply with this Statement and all applicable laws governing the transmission of promotional communications.
• Suppliers. We may share information with certain suppliers used to facilitate our Services, including where relevant to help with transactions.
• Business Partners. We may share information about you, your Devices and your use of our Services with our trusted business partners. For example, we may share information so that we can facilitate payment for products or services you may purchase on the websites of our partners. This sharing is generally pursuant to written agreements which include confidentiality, privacy, and security obligations; please note, however, that we do not control the privacy practices of these third-party business partners.
• Social Media Websites. When you use our Services and elect to share information with third-party social media websites, the information you share will be governed by the privacy policies of those social media websites and the privacy settings you have set with those social media websites.
• Advertising Networks. We sometimes collect and share information about your interests with advertising networks and data aggregators. Some of these companies are members of the Network Advertising Initiative or the Digital Advertising Alliance, which offer a single location to opt out of ad targeting from member companies. To learn more about the Digital Advertising Alliance, please click here.
• Fraud Detection Companies. Third parties may assist us by providing us with their fraud detection technologies. Other third parties, such as referring websites. Third parties may also assist us in collecting information by, for example, operating features of our website or facilitating the delivery of online advertising tailored to your interests. We may share audience segments and other information, such as hashed email addresses, with third parties that use that information for tailored advertising to you. Other third parties may also provide us with their content and contract generation, management, and hosting tools. Third parties may only collect or access information as needed to perform their permitted functions. If and to the extent these third parties only assist us to perform our processing operations, we have bound them contractually to only act on our behalf as so-called data processors.